Absolut expands its drinks range
21 March, 2023
Absolut expands its product portfolio as the company’s global NPD plans this year include two new product ranges and a new addition to its current flavour vodka range.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
